Take Back Our “R”

“Realtor.com is more than a website. It’s our brand, our online persona. Right now, we have no control of our brand, and we’re being grossly misrepresented.”

History

Make no mistake, this problem was caused by the sale of the web presence that represents our brand to a third party entity that intends to profit from REALTORs by forcing them to pay for proper “enhanced listings” while other third party portals offer this for free.  While it does NO good to look back, this issue is a financial one at its heart.

We feel the solution will need to be finanacially motivated as well. The stock price of MOVE Inc. is now low enough to where it is theoretically feasible for NAR to purchase a controlling interest in Move, Inc and to buy back our REALTOR.com web presence and brand. It will come at a price, but we feel it would be worth it.